March 4, 2015
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(ANTIMEDIA) Coca-Cola has recently released a television commercial to commemorate the 75th anniversary of the soft drink, Fanta. The advertisement, which is in German, neglected to mention the origin and history behind the orange soda.
The narrator of the ad delivers the following lines over a quirky and innocent looking visual. “75 years ago, resources for our beloved Coke in Germany were scarce. To celebrate Fanta, we want to give you the feeling of the good old times back.”
Fanta was developed in Germany in 1941. What the narrator fails to notify the viewer of is that the “scarcity” referred to in the commercial was a result of World War II. Due to embargoes and other sanctions, Coca-Cola Deutschland was no longer able to acquire the ingredients to make Coca-Cola. Instead of halting production, Coca-Cola Deutschland created a new drink with domestically available ingredients. That drink was Fanta.
The “good old times” mentioned are the midst of the holocaust.
This latest controversy comes on the heels of another blunder involving the soft drink empire and Hitler. Coca-Cola recently tweeted out the beginning of Hitler’s Mein Kampf from the company’s official Twitter page.
The original video – which was saved and uploaded to Vimeo – can be viewed below.
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