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The team at McDonald’s is trying to lure in customers who seek out organic food choices as company metrics are declining partially due to more people choosing healthier alternatives. The company recently reported earnings which disappointed again. McDonald’s reported its September global retail sales dropped 3.8%, a ‘disaster’ according to Zero Hedge, and the worst since at least 2003.
The pain was everywhere, with Europe plunging 4.2% (est -0.9%), Asia down 7.5%, and the US down a whopping 4.1%, far below the 2.8% expected, and also the worst month in over a decade.
One option left to the company is to try to make the food better in some way, or at least advertise it so customer believe that it is made with better ingredients and fewer harmful additives. McDonald’s CEO Don Thompson used the organics among options for possible new product lines.
McDonald’s Corp. (MCD), which yesterday posted its fourth straight quarter of falling U.S. same-store sales, may look to sell more organic food to stem the loss of customers to chains known for better-quality fare.
“You’ll see us in some categories looking to different products, possibly organics,” Chief Executive Officer Don Thompson said on a conference call. “We actually are doing it in certain markets.”
The world’s largest restaurant chain already uses organic semi-skimmed milk in McCafe coffees, porridge and Happy Meals in some restaurants in the U.K., said Becca Hary, a company spokeswoman. Organic milk also is sold in Germany, while organic fruit juice is available in Germany and France, she said.