McDonald’s to Close 700 Locations This Year

April 23, 2015   |   ANTIMEDIA

Anti-Media Staff
April 23, 2015

(ANTIMEDIA) Fast food giant McDonald’s has recently seen business plummet. Factors such as consumer awareness and healthier alternatives led to a 2.3% decrease in sales and a 28% drop in operating profits during the first three months of 2015. Projected sales for April aren’t expected to be much better.

In an effort to restore sales, the world’s largest hamburger chain announced on Wednesday that 350 locations would be closing their doors this year. These newly publicized shutterings do not include the 350 chains that the corporation had previously slated to shut down in 2015. McDonald’s believes that ceasing operations in 700 of their poorest performing stores will help the company financially “trim the fat.”

Although the “Golden Arches” expected to see a drop in sales during the first quarter of the year, the actual numbers were worse than expected.

The company’s new CEO, Steve Easterbrook believes that he has a plan to restore the reputation of the restaurant, which he will unveil on May 4.

“I think there is a hunger and an interest in our business to embrace change,” Easterbrook said on Wednesday. “McDonald’s management team is keenly focused on acting more quickly to better address today’s consumer needs, expectations and the competitive marketplace.”

It should be noted that the GMO-free restaurant chain Chipotle saw a 10% sale increase over the same period.

As far as Ronald McDonald and his team of diabetes statistic-inflating miscreants go, only time will tell if they respond to the consumer’s call for less-lethal food options.


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99 Comments

  1. Sounds more likely that this will be used against those restaurants that are fighting for higher wages.

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  2. I agree they must pay worker more so lay off alot an you make your money back….way to get around the loss of money

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  3. Agreed. Surely people saw this coming.

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  4. Wonder how that "raise the minimum wage" stuff is working out at the 700 closed stores.

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  5. We're not buying the false advertisement anymore!! the only way i would eat at mcdonald's is if everything was %100 certified organic, support local organic farms, and no more cola products. If the CEO is reading this, change your ways, set a new precedence for others to follow, be a leader!!

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  6. Besides McDonald's isn't shutting down any stores the family's who own the franchises that paid and worked very hard for will be closing. Well done America

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  7. Good to see that Headquarters has finally seen the light in the shape of a song "A Little Ray Of Sunshine"

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  8. make mcdonalds have real food then people will eat there

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  9. oh please. do you know what mc ds does to their employees and WHY the employees need a wage increase? to take care of the bill made by trying to draw THEIR MONEY off of the card that mc d's issues now instead of paychecks! EVERY time you use the damned thing, you get charged. you should NOT have to PAY to get the money YOU WORKED for off. THAT is why I quit ours.

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  10. They're not interested in going 100% in that direction. Lower income families eat at McDonalds (and the like) because it's a cheap meal and that's really their target market.

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  11. then real people won't be able to afford the increased prices. Sad but true.

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  12. True..I guess they can donate more money to Ronald Mcdonald houses to support Childhood obesity/and diabetes..sad…i wonder what the big announcement will be on May 4th?

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  13. If you don't like the food, don't eat there. It's peoples choice to eat what they want. If you don't like it, tough shit. You don't have the right to tell people how to live their lives.

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  14. Not because they are lower income family.,they have to eat trash., Mc Donalds serve it bad food since they open the first location., people., do not eat they garbage., take care you family and ypur self.

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  15. Uh your tripping hard sorry go somewhere with this organic trust me if they made they food organic there sales would be nothing I don't see how u can say this I understand your opinion but I know I'm not the only one that thinks this opinion is dumb

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  16. That's what the article is saying. Their sales are down and they are closing some locations. More and more people are not eating there.

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  17. Boohoo for McDonald's.

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  18. I'm not about to read all these comments but… yes McDonald's food is so full of preservatives even birds won't eat it. But organic food is too expensive. If they went organic prices will go up and they will lose a lot of low income customers, but I would love organic food to be on every corner of every intersection.

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  19. There is no way joseph smith eats that healthy in his dsily life and never eats anywhere else that is said healthiness. You guys are all hypocrites at best

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  20. Frank Hill ever notice that smiling- well to do liberals are the first ones to cry and have tantrums about wanting foods their way ? you would think he could afford actually afford the "organic meals", but- i guess his childhood "wet dream" is to finally walk into Mc'Donalds without being ridiculed by his also – well to do ultra-liberal friends. oh my look at the pretty "me and my organically fed"- girlfriend ;)

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  21. I havent eaten McDonalds for years because I started to realise I was always hungry after I ate and I always felt sick after eating a McDonalds meal. I don't even consider eating McDonald's anymore.

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  22. I'm supporting your site bro!, your pretty quick to judge..I'm hardly a liberal..just a guy who wants clean food, water, and air..that seems pretty hard to find these days. Seems our rights are being slowly taken away right? I agree with exposing the truth about foods..

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  23. The employees should file a class action lawsuit for making them sell poison to people

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  24. I miss the old service when hey made me wait longer then two minute you would get a free cheese burger or Apple pie. Or when you order extra sauce it was two squeezes of the gun but what extra sauce filled you're bun. Close 4000 stores you cunts, you lost what it was to be MacDonalds, and turned it i to macarseholes! (Middle finger@MacDonald. The burgers are better everywhere else anyway!)

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  25. Frank Hill This giant run on sentence was dumb.

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  26. MD is not even Food people wake up!!! I HOPE THIS COMPANY GO OUT OF BUSINESS pushing GMO's and Pink gooey the one they use to create chicken , Burgers" , and the rest of their garbadge

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  27. Exactly why their sales went way down, because people have had it with mass produced McDonald's "food" food that is virtually 1 molecule away from plastic (their "cheese").

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  28. Lol last time I bought anything in McD's was in sping 2007.

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  29. Words out. Including the ones that claim ground up human ,missing persons,homeless remains . Dont laugh.

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  30. Capatilism at its best.

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  31. Rotten Ronnies is Al Qaeda to the human body. fuck these clowns.
    gaming kids to get hooked on their poison , filthy motherfuckers

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  32. But YOU DO have the right to know what's in your food even if you choose crappy food. 100% beef my ass. Go to the website and see the list of chemicals in a big mac alone. Hey, I won't lie, I like a Big Mac every once in a while, but I don't like toxic chemicals in it.

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  33. My last pay check was $9500 working 12 hours a week online. My sisters friend has been averaging 15k for months now and she works about 20 hours a week. I can't believe how easy it was once I tried it out. This is what I do,
    w­w­w.T­r­a­c­k-R­e­p­o­r­t.c­o­mAOL

    PLEASE REMOVE THE AOL.

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  34. I'm not saying you don't have the right to know what is in your food. Unless you know someone that raises grass fed beef, it does not matter if you eat at Macdondalds or Appleseed. It's going to contain growth hormones, etc.

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  35. No they don't. Mcdonalds invested in chipotle when they first started. Chipotle has honored their agreement and now has nothing to do w them. Actually, McDs wanted Chipotle to move away from the organics and Chipotle wouldn't budge on that. So that's when they went separate ways. So proud of Chipotle for standing their ground and know their reaping the benefits and McDs is getting their just reward. :-)

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  36. Go back to the basics…. when the Food was Tasting Good… No one will perceive MCDonalds as a healthy option, but the food quality now compared w 25 years ago…. Big difference… Everything was Good including the Fries…. now it's not even close…The tastes you crave from childhood are memories.. todays quality not even close…..even if super cheap, not good enough to drive people in, or to go back…..McDonalds lost each customer one at a time over generations.. remember what put you on the map to begin with….nothing there to crave for anymore… Generic bland cheap food….

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  37. CORRECTION: Chipotle is not GMO-free. According to the restaurant, it's *mostly* GMO-free. They still can't source corn that isn't conventional.

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  38. They were a big investor early on when chipotle was expanding. They wanted Chipotle to compromise on ingredients, they refused, so MD dumped them. Big loss

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  39. Good for you! Do you want a cookie?

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  40. Jon Banks Prices don't need to be that high. Walmart, a popular shopping center for many middle and upper class Americans makes an average
    profit of about 1200-1800% per item.

    Those ramen noodles people buy because they're cheap? Walmart pays 25 cents a pound for.
    Milk? About 85 cents per gallon.
    Cereal is disgustingly cheap for them averaging at 15 cents a box.

    It's about greed.. inflation is terrible and easily manipulated. We need some way to regulate it.

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  41. Their coffee is great. Better than Horton's or even better than most cafes but I can't eat anything else because of fat and salt content.

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  42. Anthony Weston I agree it is all about greed and when you have 90% of USA wealth in the top 1% of people, and until this ratio changes you are not going to see a giant like McDonald's put health ahead of profits until they can make even more of a profit lol (salad, egg white breakfast sandwich, etc), they dont care about anything except making money with selling the cheapest products available that of course taste good more than they are healthy, your not going to see many people switch from McDonalds to Chipolte anytime soon or ever poeple that think that are not thinking in the real world, Mcdonalds makes money because they have fast cheap food, when you try to switch to healthy food its going to be neither fast or cheap.

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  43. 2 cheeseburgers and an apple pie. Best 4$ afternoon snack.

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  44. It's just the cycle of America. Where a McDonalds closes other businesses will gain the customers. Businesses have opened and closed their doors since the beginning of time. Chipotles and other healthier places, and newer fad restaurants replace these places. In with the new, out with the old.

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  45. Joseph Smith Probably bought out by burger king and will be turned into american style tim hortons. lol

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  46. McDonalds is not one of my favorite places to eat, but when traveling we occasionally stop at McDonalds for a bite, but what I hate way more than McDonalds are these Yuppie, Libturd, Shit for brains who want to make themselves feel special by eating over priced organically grown crap they have no idea came from where and then to make it even more asinine they don't want anyone else to eat at McDonalds and they have to show their ass and comment about how bad it is for them and that there should be laws and regulations, government restrictions, fines, and higher pay for their employees for flipping hamburgers. You are one pathetic lot and I feel much better now. Here I come McDonalds because I don't want to associate with these Shit for Brains libturds and their organically grown crap.

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  47. They need to close down the one in Brookville, OH it is a terrible place to eat. The trash cans are always full to the brim, and bugs everywhere cause they don't take out the trash. They will leave it for third shift to deal with it.

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  48. They need to close down the one in Brookville, OH it is a terrible place to eat. The trash cans are always full to the brim, and bugs everywhere cause they don't take out the trash. They will leave it for third shift to deal with it.

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  49. Uhh, did any of you read the article? Time to change the target. Here's a hint Chipotle profit up 10%. Your opinions are meaningless. The market has changed its mind and those of you that disagree will suffer the same fate. Joseph is right on!

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  50. Seriously? Is it really that hard for a company as big as McDonald's to set the trend by serving grass fed beef, cage free chicken, organic salads, eggs, ketchup, potatoes and milkshakes? I would take my family right now. They could double their prices and pay their employees what they're asking for. Problem solved! All fast food restaurants will face the same fate unless they change. Even grocery stores are changing. Go work on an organic farm or even better start your own. Everyone needs to start thinking and acting instead of crying and whining. Good lesson for all of us-don't be the last to change-be the Seriously? Is it really that hard for a company as big as McDonald's to set the trend by serving grass fed beef, cage free chicken, organic salads, eggs, ketchup, potatoes and milkshakes? I would take my family right now. They could double their prices and pay their employees what they're asking for. Problem solved! All fast food restaurants will face the same fate unless they change. Even grocery stores are changing. Go work on an organic farm or even better start your own. Everyone needs to start thinking and acting instead of crying and whining. Good lesson for all of us-don't be the last to change-be the first!

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  51. I love hamburgers and I don't need idiots telling me where to eat—stay away if you don't like it

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  52. I love hamburgers and I don't need idiots telling me where to eat—stay away if you don't like it

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  53. Kay D Love That's true, supply and demand is the best and only way to Gage and sustain a good business model. Many owners fear that all this Media hype for this imaginary living wage concept is the catalyst to the there demises. As a people we are being forced feed a lot of garbage about business and politics and racism and so on just to keep us angry and at each others throat while looking away from the true problem, Government.

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  54. well i work at McDonald 10 years now i eat there every day. since i started working there i went from 220 lbs to 170. i had dietabities adult on set before i started working there you know ppl give mcdonalds a bad name i hate going to a fancy resturant i dont like the shit they serve and walking out of the resturant paying 50 bucks for food that not worth the price and all that shit thy say the food you eat i dont belive it and kids are obesity and dietabities not from fast food it from over eating kids eat to much cookies cake chocolate bars pototos chips koolaid icecream food they eat at home pasta can food tvdinners so dont blame mcdonalds for kids prob look in there own homes to see what they eat

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  55. Why do people insist this is about the food? If that were the only factor, it would be an easy fix. Even if they had to put up more smoke and mirrors. I can almost guarantee you it's about wages, and the employees who've been demanding higher wages, benefits, and other rights from a company who's silent motto has always been "let's do this as cheaply as possible". They've never paid a living wage, and no one complained about it until NOW. Rightfully so, too. But it's a sudden demand for which I highly doubt the big-wigs will ever compensate. Their millionaires. They don't NEED your money. it's a bit like the old "bite of your own nose to spite your face" thing. They can live without their "noses". Unfortunately, their employees will suffer.

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  56. McDogshit………..CLOSE EM ALL !!!!!!!!!!

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  57. McDogshit………..CLOSE EM ALL !!!!!!!!!!

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  58. I work at McDonalds and you can recieve a paycheck or sign up for their pay card. Its up to you to decide. So Karen its ur fault for choosing and not liking it.

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  59. Do you realize all the food mcds has is the same food in your grocery stores

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  60. All of you are such hyprocrites. The majority of you have had some sort of fast food regardless of it being Mcds. If anything the most unhealthy place to eat is the kitchen of every American. Thats where we need to start making the changes to reduce obesity NOT fast food chains. I have been working at a Mcdonalds for 2 years now. I work 5 days a week and eat there prolly 3 times in the week and I am 30 pounds lighter then i was since i started working

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  61. The idea that McDonald's is closing because people are obsessed with eating better seems like a myth to me. Look around the fast casual landscape right now and places like Smash Burger and Five Guys are all the rage. Carls Jr. and Wendy's seem to be doing just fine as well. McDonald's has simply been too slow to tweak their menu to the gastro-pub informed taste buds of today's burger crowd, and occasional attempts such as the Angus burger or their new "all real" chicken breast are simply falling short of the mark.

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  62. Can tell math is not your strong subject huh. 1500 % mark up on .15 cents would be 15 dollars for a box of cereal, yet usually it costs 2.50 a box or around 150% markup. Have to pay wages and the bills somehow. Tell me how much it would cost to sell a box of cereal and If you could do any better.

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  63. it is about greed they over charge people that try to eat healthier , but I see lots of real people never giving up their cigarettes , our health should be value more then that, the government doesn't do anything about it because they get rich with sick people .

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  64. Jon Banks lower income families!? My husband bought "breakfast for two" and it cost him over $11. that's not "low income" and this is for 2 sandwhiches and 4 hash browns… Honestly I could've gotten a whole Grande meal at Taco Bell for that price. The mcD's we ate today was WAY greasy… I haven't eaten there in over a year… their food is just gross period…. eating organic is cheaper than eating there and way heathier… people are sick of fast food "junk"…

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  65. Anthony Weston Don't shop at Walmart, grow your own and eat as much organic as possible.

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  66. McD's is WAY more unhealthy than my kitchen. Most of what we have is organic non-gmo including the meat. McD's food is just gross period

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  67. You guys need to eat more McDonald's, do you guys even no why there is a McDonald's ? Just think about if your kid was very sick at birth an then think of the Ronald McDonald house

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  68. Doesn't McDonalds own a large part of Chipotle?

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  69. I saw a study that said that many "organic" things are not necessarily organic. You're just buying into a name, which makes you a follower, not a leader.

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  70. Anthony Weston Walmart's prices are low because they completely screw the product maker. They have been known to close down product factories because the factory had to sell so cheap (Kraft, for example).

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  71. Boo hoo. Watch the documentary "Fed Up". The only thing that changes these company is profits or lack of. They are shameless just as the once mighty tobacco industry was until we wised up.

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  72. Funny statement! It wouldn't be fast food then… it would be… trendy "yuppy" west coast area food; not their target market and would not appeal to the masses. Fast Food/ Quick Casual or any other dining establishment for that matter would not likely stop selling cola products unless they were going to target the so called fitness market which would appeal to a specialized demographic and be less profitable. over all not a viable answer.

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  73. Just incase you don’t know, McDonalds are running a special promotion right now where they give you a $100 gift card to use in any of their restaurants if you complete a customer survey. I received my gift card in the mail yesterday and it only took me a few minutes to complete their questions last week. It is still running now if you want to do it, just goto http://mcdonaldsoffer.savemoneyoff.com if you want to do it! :)

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  74. Just incase you don’t know, McDonalds are running a special promotion right now where they give you a $100 gift card to use in any of their restaurants if you complete a customer survey. I received my gift card in the mail yesterday and it only took me a few minutes to complete their questions last week. It is still running now if you want to do it, just goto http://mcdonaldsoffer.savemoneyoff.com if you want to do it! xxxxx

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  75. for the record mcdonalds owns chipotle, so the fact that they use chipotle as a contrasting example makes me very skeptical of this article.

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  76. I like how this article blames McDonalds for people's bad choices. It's full of fat, salt and sugar. Don't eat there every day in excess of your daily requirements. Problem solved. It's called moderation.

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  77. Brandy Lomonaco You mean I can buy that pink tube they cut up for nuggets at a grocery store?

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  78. That may be the case in the US but they are not cheap in the UK and they taste like crap! Always wondered why i felt sick after eating one

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  79. Wow this article just posted again and by the end of 2015 Chipotle had lost 30% of their business due to e coli and norovirus outbreaks at their stores.

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  80. I was going to say this must be a old article. Chipolte and it's viral contaminates are in quite a bit of trouble.

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  81. Good thing I don't eat at either. Chipotle is a company to follow. People who aren't sheep are sick of being poisoned by the terrible food offered at these chain restaurants.

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  82. you mean, the certified organic food that is still treated with carcinogenic pesticides, simply because the poison is "naturally" derrived instead of synthetically derrived? You know the only way to "go organic" is to grow it yourself right? If you purchase certified organic food, all you're doing is fooling yourself and making me laugh at you. Boycott organic!

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  83. 1 molecule away from being plastic. I don't know which is dumber, that comment or you willing to believe it….

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  84. Best response I've seen yet! McDonalds is not responsible for people's poor health or their poor choices, People are!

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