Monsanto Forced To Pull Advertisement Because Someone Actually Fact-Checked Them

February 6, 2015   |   John Vibes

John Vibes
February 6, 2014

(ANTIMEDIA) Monsanto was recently forced to withdraw one of its advertisements after The Advertising Standards Authority (ASA) of South Africa determined that the information in the advertisement was unsubstantiated.

The commercial boasted the many benefits of GMO crops, but The African Centre for Biosafety (ACB) filed a complaint because they believed that Monsanto’s claims were false.

In the advertisement, Monsanto claimed that GMO crops “enable us to produce more food sustainably whilst using fewer resources; provide a healthier environment by saving on pesticides; decrease greenhouse gas emissions and increase crop yields substantially.”

After the complaint was filed, Monsanto was unable to provide sufficient evidence to support their claims, and were thus forced to pull the advertisement.

RELATED: No, Monsanto isn’t Solving World Hunger. Not Even Close.

“We are elated with this decision. Monsanto has already been warned by the ASA as far back as 2007, that it needs to substantiate its claims from an independent and credible expert in the matter of GM Food/M Wells/ 8739 (18 June 2007) regarding its claims of the so-called benefits of GM crops. However, it appears Monsanto does not have much regard for South African law as it is hell bent on disseminating false information to the South African public,” Mariam Mayet, Executive Director of the ACB said in a statement.


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John Vibes is an author, researcher and investigative journalist who takes a special interest in the counter culture and the drug war. In addition to his writing and activist work he is also the owner of a successful music promotion company. In 2013, he became one of the organizers of the Free Your Mind Conference, which features top caliber speakers and whistle-blowers from all over the world. You can contact him and stay connected to his work at his Facebook page. You can find his 65 chapter Book entitled “Alchemy of the Timeless Renaissance” at bookpatch.com.

Author: John Vibes

John Vibes joined Anti-Media as an independent journalist in October of 2014. His topics of interest include agorism, anarchism, consciousness, the Drug War, and spirituality. Born in Philadelphia, he currently resides in Maryland.

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16 Comments

  1. The U.S. Is so corrupt it allows this poison to be produced and sold to our children- how sad for humanity…

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  2. The U.S. Is so corrupt it allows this poison to be produced and sold to our children- how sad for humanity…

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  3. This is big news! If only we'd follow suit here in the U.S. instead of allowing ourselves to be willingly poisoned by these criminals…

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  4. MONSANTO IS SHIT AND LIES!!!

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  5. Well imagine that! Monsanto lying to the public about its poison. What the heck is wrong with the US? Its like this big elephant in the room. We all know it. They know it… and yet it continues. $$ really is the root of all evil. It does strange things to your head.

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  6. I can't read this article, there are waaaay to many huge distracting advertisements in the middle of the text, it's beyond the point of pain. There are 4 ad blocks in the midst of the article including one with 6 ads. Not gonna share it for that reason because I don't want to subject my friends to the assault on their eyes.

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  7. I was beginning to wonder if I was the only one being annoyed by those ads…what a way to ruin a perfectly good story!

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  8. Just think if facts were required to post memes, blogs and everything the fool babe writes a lot of the junk science would go away.

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  9. FoxNews must not have a bureau in south Africa

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  10. money isn't the root of all evil….the LOVE of money is. in this case, the bottom dollar.

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  11. get an adblock for your browser. opera or chrome browser with the addon adblock. becomes a non-issue

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  12. Monsanto, hell-bent on reducing world populations. ddt, dioxins, agent orange, nuclear warfare, atomic bombs, aspartame, saccharin, and now GMO. All of which were deemed 'safe' at that time but all of which do a great job in making people sick and reducing world populations. While I'm not against depopulation – we need to because our demand on natural resources is destroying our world – I do wish they would respect the environment in the process. We need to make nurturing the planet NUMBER ONE PRIORITY!

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