Assuming Democratic candidate Hillary Clinton was going to be elected on Tuesday, Newsweek’s partner and producer of special issues, Topix Media, rushed the publication of the edition. After the mistake was caught by other news organizations like the New York Post, Topix CEO Tony Romando apologized. “Like everybody else,” Romando said, “we got it wrong.”
While two issues were designed and laid out in advance, one with Clinton and a second one with President-elect Donald Trump, Topix Media took action prematurely. Like many in the media and the general public, Newsweek’s partner may have gotten ahead of itself due to deceptive polling results.
According to Topix Media, the mistake has been corrected with a national recall. Of the 125,000 copies that were printed and shipped to retailers, only 17 were sold. Retailers were forced to return “any issues they have as we need to clear room for [150,000 copies of] the President Trump issue,” Romando said. The new commemorative issue is expected “to sell very well as there is obviously a great demand.” The new issues should hit newsstands and bookstores next week.
Promptly after the mistake was reported, several news organizations used the opportunity to clear misconceptions surrounding the U.S. electoral system. CNN ran an article in response to what the network called “[r]ight wing blogs and Facebook forums” lighting up with the idea that “a commemorative edition of Newsweek … [was] evidence that Hillary Clinton [was] stealing the election, and that the news media [was] in on it.”
According to Romando, “commemorative editions for sporting events, elections and unfortunately deaths are created weeks, months, and even years in advance.” Unfortunately, mistakes occur, and the Newsweek cover problem happens to be one of them.
Currently, the Democratic National Committee (DNC) is under legal fire for actually tipping the scales in favor of Clinton during the primaries, an action that ultimately helped make Clinton the Democratic nominee instead of the much more popular Bernie Sanders. Had the DNC allowed the process to evolve naturally, many speculate, Sanders would have been the Democratic nominee, perhaps even winning the presidency instead of Trump.
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